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.<\/a><\/p>\n Academic Year<\/strong>:\u00a02020 \/ 2021 OBJECTIVES AND COMPETENCES TO BE DEVELOPED\u00a0 \u00a0\u00a0<\/p>\n This unit intends to provide the student with an approach to the world of Image, Sound, Editing, Story Telling, stimulating the different models of communication in multimedia. Students are supposed to be sensitive to the plastic elements of Audiovisual and Multimedia Language, as well as its inter-actions. At the end of the unit, the student should know the models and main processes involved in visual image, its analysis and representation.<\/p>\n PROGRAM CONTENTS<\/p>\n The different elements of visual image. Types and styles. Optical illusions. Analysis of visual messages. The strategies of a visual language.\u00a0 The iconic representation through History. Visual techniques: communication strategies. Audiovisual concepts. Main principles and rules for audiovisual communication. Space representation: perspective, volumetry, lenses and angles, in and outside an image. Shots: scales, angles and movements. Editing mechanisms. Story telling: adapted and original scripts. Synopsis, characters, dialogue, scene, sequence, act and film. Narrative and dramatic time.<\/p>\n \u00a0<\/p>\n .<\/a><\/p>\n Academic Year<\/strong>:\u00a02020 \/ 2021 OBJECTIVES AND COMPETENCES TO BE DEVELOPED\u00a0 \u00a0\u00a0<\/p>\n UC aims to provide students with skills in the field of image processing tools and vector editing through appropriate software. Seek to develop in student\u2019s methodologies in planning, design and project editing.<\/p>\n Objectives:<\/p>\n PROGRAM CONTENTS<\/p>\n Vector software:<\/p>\n Bitmap software:<\/p>\n \u00a0<\/p>\n .<\/a><\/p>\n Academic Year<\/strong>:\u00a02020 \/ 2021 OBJECTIVES AND COMPETENCES TO BE DEVELOPED\u00a0 \u00a0\u00a0<\/p>\n The discipline of Strategic Marketing aims to provide students with the knowledge of the main techniques of Strategic Planning in Marketing, from the description and analysis of the markets to the selection of the target segments in the market and the positioning in each selected segment.<\/p>\n It should also provide the student with the ability to make strategic decision of companies, not only understanding the\u00a0 vision, mission and objectives of the company, but also being able to contribute to the definition of the strategy to be adopted.<\/p>\n PROGRAM CONTENTS<\/p>\n 1. Market description and analysis<\/p>\n 2. Market segmentation and selection of target segments<\/p>\n 3. Positioning<\/p>\n 4. Strategic management and decision<\/p>\n 5. The strategic dimensions<\/p>\n 6. Strategic analysis<\/p>\n 7. Strategic movements<\/p>\n \u00a0<\/p>\n .<\/a><\/p>\n Academic Year<\/strong>:\u00a02020 \/ 2021 OBJECTIVES AND COMPETENCES TO BE DEVELOPED\u00a0 \u00a0\u00a0<\/p>\n The discipline of Brand Management has for objective to promote the building of technical tools that will help add value to the brand or brands of the company, providing, through these, value to the company. The chief purpose of this discipline is to provide a comprehensive and up-to-date treatment of the subjects of brand, brand equity, and brand management.<\/p>\n PROGRAM CONTENTS<\/p>\n 1. The brand in the corporate strategy<\/p>\n 2. The distinctive features of the brand<\/p>\n 3. The value of the brand<\/p>\n 4. Vectors of brand management<\/p>\n 5. Changes in the brand<\/p>\n \u00a0<\/p>\nCURRICULAR UNIT –\u00a0ELEMENTS OF AUDIOVISUAL AND MULTIMEDIA LANGUAGE\u00a0<\/h4>\n
1st\u00a0Year \u2013 1st Semester\u00a0
C\u00f3digo UC n\u00ba\u00a061005<\/p>\n
\nCURRICULAR UNIT –\u00a0DIGITAL IMAGE PROCESSING<\/h4>\n
1st\u00a0Year \u2013 1st Semester\u00a0
C\u00f3digo UC n\u00ba\u00a061011<\/p>\n\n
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\nCURRICULAR UNIT –\u00a0STRATEGIC MARKETING<\/h4>\n
1st\u00a0Year \u2013\u00a02nd Semester\u00a0
C\u00f3digo UC n\u00ba\u00a061008<\/p>\n\n
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\nCURRICULAR UNIT –\u00a0BRAND MANAGEMENT\u00a0<\/h4>\n
1st\u00a0Year \u2013\u00a02nd\u00a0Semester\u00a0
C\u00f3digo UC n\u00ba\u00a061009<\/p>\n\n
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